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Search results for: Mahtab Rezai

Episode 001: Heuristic Evaluations: What and Why?

In this episode we discuss Heuristic Evaluations. What they are, how they’re conducted, how they are like shampoo and therapy. Nope, that’s not a typo. We also share 5 things we find in almost every evaluation we conduct so that you can learn from our experience and start improving your site or application right away.

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Why Recruiting Can Make or Break a Research Study

The most frequently overheard comment during any usability study is: “Huh. I would never have guessed that!” You might think that is the most common quote because we test a lot of sites that are confusing, but you’d be wrong. That quote comes from clients in the observation room. No matter the type of business or website, we hear that quote at least once per usability study. Why? Because no matter how long you’ve worked on the website or how much you know about the product or business: you are not your target audience. Neither are your children, your co-worker, nor your neighbor.

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